Terms of Use

1. Acceptance and eligibility

Accepting these terms. You accept these terms when you create an account, purchase a report, or otherwise use the platform. If you are accepting on behalf of a brokerage or other entity, you confirm you are authorized to bind it, and “you” means that entity.

Minimum age. You must be at least 18 years old to create an account or purchase a report. The platform is not directed to children, and we do not knowingly collect information from anyone under 18. If we learn that an account belongs to someone under 18, we will close it and delete the associated data.

2. Who these terms cover

• Visitors — anyone who accesses the public site or a free valuation path without an account.
• Consumers — individuals who purchase a single property valuation report for their own use. The specifics of a consumer purchase are in the Report Purchase Terms, which apply in addition to these terms.
• Licensed professionals — real estate agents, brokers, and other licensed practitioners who use the platform for valuations, listings, and client work. A licensed professional may use the platform under a subscription purchased directly, under an agreement between DFP and a sponsoring brokerage, or as an invited participant in a beta or pilot program. All three routes are governed by these terms.

3. Acceptable use

By using the platform, you agree that you will:

• Provide accurate information when you submit a property or create an account;
• Use the platform only for lawful purposes and in compliance with applicable real estate, consumer, and data laws;
• Not attempt to disrupt, overload, scrape, or gain unauthorized access to the platform or its data.

Unauthorized access is prohibited. Sharing account credentials with non-authorized persons terminates the offending license immediately.

For rules governing contact data and outreach from Deal Finder and Land Search outputs, see the Click-Through Terms of Service §3 and the Privacy Policy.

4. Availability and changes to the platform

We improve the platform continuously. Features may be added, changed, or withdrawn, and the platform may be unavailable during maintenance, deployment, or events outside our control. We do not guarantee uninterrupted or error-free availability, and we do not commit to any particular uptime unless a separate written agreement says so.

If a run fails or is interrupted before a deliverable is produced, re-run it at no additional charge, or contact us and we will resolve it. If we retire a feature you rely on under a paid subscription, we will give reasonable notice.

5. Your license to use the platform

Subject to these terms and to payment of any applicable fees, DFP grants you a limited, non-exclusive, non-transferable, revocable license to access and use the platform and to use the deliverables you generate for the purposes described in these terms. This license lasts as long as your account or purchase remains in good standing and ends when your access ends.

You may not sublicense, resell, or provide the platform itself as a service to others, and you may not use it to build or train a competing product. Generating deliverables for your own clients and transactions is exactly what the license is for; reselling access to the engine is not.

6. Methodology and intellectual property

The Practitioner Multiplier℠ embodies a proprietary methodology developed by David F. Petroni, including rule cards, playbooks, dispatcher logic, prompts, voice canon, and reconciliation algorithms. No user — visitor, consumer, or licensed professional — acquires any ownership right in the methodology, platform code, templates, scoring systems, or underlying intellectual property by using this service.

Intellectual Property. The platform, its underlying methodology and software, and all names, logos, and marks — including Next Generation Logic™, NGL™, NGL Homes℠, the NGL Confidence Meter™, The Practitioner Multiplier℠, URValue™, KeyMatch™, and Land Pulse™ — are owned by David F. Petroni and/or DFP Enterprises LLC and are protected by United States and international trademark, copyright, patent, and trade-secret laws. The Practitioner Multiplier℠ is the subject of U.S. Trademark Application Serial No. 99878724. You are granted no license or right to use any of these marks without prior written permission.

7. What the platform produces — accuracy and disclaimer

Platform deliverables are computational outputs based on available data and methodology rules. They support decision-making and professional judgment — they do not replace either.

Every user remains responsible for:

• Verifying accuracy before relying on or presenting any deliverable;
• Applying their own judgment, or a licensed professional’s judgment, to platform outputs;
• Compliance with any disclosure, BPO/CMA, USPAP, NAR, and MLS rules that apply to how the output is used.

Outputs are illustrative and educational. They are not appraisals unless prepared by a licensed appraiser. They are not investment, lending, tax, or legal advice.

For products that address property value — the Residential CMA, Buy or Goodbye, Multifamily Buy/Sell, the Land Parcel CMA, and the Broker Price Opinion — when a report is prepared or adopted by a licensed real estate professional, it is that professional’s market analysis and carries their name and license. When a consumer report is sold directly where permitted, it presents a Next Generation Logic algorithmic market range with the disclosure shown on the report, not a licensed professional’s opinion of value. Rent Check and the finders (Auction Pulse and the Land Pulse search) state no opinion of a property’s sale value and are available nationwide. Availability by state is described in the Report Purchase Terms.

State availability. Availability of each product depends on the state where the subject property is located. Where a state restricts direct-to-consumer valuation, DFP routes the request to a licensed professional in that state — whose license appears on the report you receive — or offers a product that is available, such as Rent Check. DFP may add, limit, or route products by state to remain consistent with applicable law.

NGL Confidence Score and Defensibility Metrics Disclaimer: The Next Generation Logic (NGL) Confidence Score, including its aggregate ratings (e.g., “LOCK_IT_IN”, “DEFENSIBLE”, “WORKABLE”), per-component grading breakdown, and associated voice notes, is a proprietary, computational metric that measures the quality, completeness, and alignment of the public and comparable data used to generate a property valuation relative to established industry standards. The NGL Score represents an assessment of methodological consistency and does not constitute a warranty, guarantee, or prediction of a property’s final selling price, transaction viability, or market performance. The NGL Score is provided for educational and decision-support purposes only. While designed to follow USPAP-aligned valuation methodologies to establish analytical consistency, neither DFP nor the Platform makes any representation or warranty regarding the admissibility, validity, or defensibility of the NGL Score or any associated deliverable in any legal, judicial, regulatory, or tax proceeding. Users remain solely responsible for validating all inputs, comparable sales, and adjustments, and for obtaining independent legal counsel or certified appraisals where formal court-admissibility or statutory valuation compliance is required.

8. How the platform uses artificial intelligence

The platform uses artificial intelligence, including large language models, as part of how it selects comparable sales, derives adjustments, and drafts the written analysis in a deliverable. Automated systems can make mistakes: they can misread a record, select a poor comparable, or state something with more confidence than the underlying data supports.

What that means for you. Every deliverable is a starting point for professional judgment, not a substitute for it. Review the comparable sales, the adjustments, and the written analysis before you rely on a deliverable or present it to anyone. Where a deliverable is used in a transaction, the licensed professional who adopts it is responsible for its contents.

What the platform does not do. It does not use an undisclosed automated valuation model to set the value. The reconciled value comes from comparable sales and stated adjustments that appear in the deliverable, so the reasoning can be checked. Where automated estimates from other sources are shown, they are shown for comparison and do not determine the value.

9. If you purchase a single report (consumers)

A consumer purchase gives you a one-time, computer-generated report for a single property address. It does not create an account, brokerage tenant, agency relationship, or any ongoing subscription. Payment and consent at checkout are governed by the Report Purchase Terms.

All sales are final. Reports are produced on demand: the moment a run starts, the platform incurs data and processing costs that cannot be recovered. Completed reports are not refundable, and no refund or credit is owed because you disagree with a value, a comparable, or any content of a deliverable. The only exception: if the platform cannot produce a report for your address at all, that purchase is refunded in full. By purchasing, you acknowledge and accept this policy.

Refund requests. If something has gone wrong with your purchase, contact the administrator at dpetroni@dfpetroni.com before disputing a charge with your card issuer — most concerns are resolved directly. We review every request. Any refund beyond the exception above is granted or declined at DFP’s sole discretion, as a courtesy; a granted refund is not an admission that a deliverable was defective and does not modify this policy for any other purchase.

10. If you use the platform as a licensed professional

You may use the platform as a licensed professional if you are licensed in the state where the subject property or your active listing is located, and you access the platform through one of the following: an active individual subscription; an agreement between DFP and your sponsoring brokerage, where your brokerage authorizes use of third-party valuation and marketing tools; or an invitation to a beta or pilot program.

Where your brokerage requires approval of third-party tools, obtaining that approval remains your responsibility.

As a licensed professional, you may:

• Generate valuations, market analyses, listing strategies, and marketing materials for your own active listings and buyer representations;
• Share generated deliverables with your clients in connection with your representation of them;
• Reference the Practitioner Multiplier methodology in client conversations.

Deliverable ownership. You own the deliverables generated for your specific transactions, for use in those transactions. Each deliverable may carry a Practitioner Multiplier watermark for traceability. DFP retains ownership of the methodology, templates, scoring systems, and the platform itself.

Confidentiality. You will protect DFP confidential information, including platform documentation and program materials that are not part of your own deliverable output. This obligation survives account termination.

11. Prohibited uses (all users)

No user may:

• Reverse-engineer the platform or derive the underlying methodology;
• Use platform outputs to train AI or machine-learning systems;
• Redistribute deliverables outside a direct client relationship or a single consumer’s own use;
• Develop a competing methodology or product based on observed platform output;
• Share account credentials with unauthorized persons.

12. Data and privacy

The platform stores the information you submit, the deliverables you generate, and audit logs of your activity. DFP may access audit logs for support, billing, and quality assurance. How we collect, use, retain, and delete data — for all users — is described in our Privacy Policy.

13. What you submit

You keep ownership of the property information, corrections, and documents you submit. You grant DFP a license to host, process, and display that material for the purpose of operating the platform and producing your deliverables, and to retain it as described in the Privacy Policy.

We may use aggregated and de-identified information — data that does not identify you, your client, or a specific property — to measure accuracy, improve methodology, and report on market conditions. We do not sell the property information you submit, and we do not use your client’s identity for marketing.

14. Fees and payment

Consumers pay per report at checkout, processed securely by Stripe. Licensed professionals pay either the subscription fee shown at purchase or the amount agreed between DFP and their sponsoring entity. Beta and pilot participants use the platform on the terms of their invitation, which may be free or discounted for a stated period; when a beta period ends, continued use requires a paid subscription. Access requires a current subscription, an active brokerage agreement, or a valid beta invitation. Non-payment suspends or terminates access.

15. Termination

DFP may terminate or suspend access immediately for breach of these terms, reverse-engineering attempts, credential sharing, or activity that creates legal or reputational risk. Account holders may terminate at any time via account settings; a consumer purchase ends when the report is delivered.

16. Indemnification

You shall indemnify David F. Petroni, DFP Enterprises, LLC, and the Practitioner Multiplier platform from claims arising from your use of deliverables, your representations to others, or your breach of these terms.

17. Warranties and liability

THE PLATFORM AND ALL DELIVERABLES ARE PROVIDED AS-IS AND AS-AVAILABLE. DFP MAKES NO WARRANTIES, EXPRESS OR IMPLIED, REGARDING ACCURACY OR FITNESS FOR A PARTICULAR PURPOSE. TO THE EXTENT PERMITTED BY LAW, TOTAL LIABILITY FOR ANY CLAIM IS CAPPED AT THE FEES YOU PAID IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR, FOR A CONSUMER, THE AMOUNT PAID FOR THE REPORT AT ISSUE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DFP WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST TRANSACTIONS, LOST DATA, OR LOSS OF GOODWILL, ARISING FROM OR RELATING TO YOUR USE OF THE PLATFORM OR ANY DELIVERABLE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME JURISDICTIONS DO NOT ALLOW THESE EXCLUSIONS, AND IN THOSE JURISDICTIONS OUR LIABILITY IS LIMITED TO THE GREATEST EXTENT THE LAW PERMITS.

18. Dispute resolution and governing law

Talk to us first. Before starting a formal proceeding, contact us at the address in these terms and give us thirty (30) days to resolve the matter. Most disputes are resolved this way.

Arbitration. If we cannot resolve it, any dispute arising out of or relating to these terms or your use of the platform will be resolved by binding individual arbitration administered under the applicable consumer arbitration rules, rather than in court, except that either party may bring an individual claim in small-claims court, and either party may seek injunctive relief in court to protect intellectual property.

Individual basis only. Claims must be brought individually. You and DFP each waive any right to bring or participate in a class, collective, or representative action.

Opting out. You may opt out of arbitration by writing to us within thirty (30) days of first accepting these terms. Opting out does not affect any other part of these terms.

Governing law. These terms are governed by the laws of the State of Ohio, without regard to its conflict-of-laws rules. Where a claim is not subject to arbitration, it will be brought in the state or federal courts located in Warren County, Ohio.

19. Trademark

Practitioner Multiplier℠ is a common-law trademark of David F. Petroni, used in commerce in connection with the methodology and platform.

20. Owner contact information: skip-trace and DNC verification

Certain features — including Land Search and off-market owner look-ups — provide the name, telephone number, and email address of a property owner, together with an optional Do-Not-Call (DNC) status indicator. Owner names and property records come from public records; telephone and email information comes from third-party data providers. Your use of this information is subject to the following conditions.

Not a consumer report; no FCRA use. This information is not a “consumer report” under the federal Fair Credit Reporting Act (15 U.S.C. § 1681 et seq.), and DFP is not a consumer reporting agency. You will not use it as a factor in establishing any person’s eligibility for credit, insurance, employment, housing or tenant screening, or for any other purpose enumerated under the FCRA or a similar state law.

Telephone and messaging compliance. Any DNC, litigator, or similar status indicator is provided for informational convenience only, may be incomplete or out of date, and is not a representation that any call, text, or message is lawful. You are solely responsible for compliance with the Telephone Consumer Protection Act, the Telemarketing Sales Rule, the National and applicable state Do-Not-Call registries, and all other laws governing calls, texts, and email, including obtaining any required consent, independently scrubbing numbers before contact, and maintaining your own do-not-contact list.

Prohibited uses. You will not use owner contact information to harass, stalk, threaten, defraud, or discriminate against any person, or in violation of any law. DFP may suspend or terminate access for any suspected violation.

State availability and owner opt-out. DFP does not make the owner contact-information feature available for individuals who reside in California, Connecticut, New Jersey, or Vermont. A property owner may opt out of the sale or sharing of, and request deletion of, their contact information through our Do Not Sell or Share My Personal Information page or as described in the Privacy Policy; DFP honors verified requests by suppressing and deleting that record.

21. General provisions

Entire agreement. These terms, together with the Privacy Policy, the Report Purchase Terms, and any subscription or brokerage agreement, are the entire agreement between you and DFP regarding the platform, and replace any earlier understanding on the subject.

Severability. If any provision is held unenforceable, it will be limited or removed to the minimum extent necessary and the remaining provisions stay in full force.

No waiver. If we do not enforce a provision, that is not a waiver of our right to enforce it later.

Assignment. You may not assign these terms without our written consent. DFP may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets.

Events outside our control. Neither party is liable for a failure to perform caused by an event beyond its reasonable control, including outages at a third-party data provider, hosting failure, natural disaster, or government action. This does not excuse an obligation to pay.

Notices. We may give notice through the platform or to your registered email address. Notices to DFP go to the address in the Contact section.

22. Changes

DFP may update these terms with notice through the platform or your registered email. For account holders, material changes take effect thirty (30) days after notice. Continued use after the effective date constitutes acceptance.

23. Contact

DFP Enterprises, LLC
David F. Petroni
dpetroni@dfpetroni.com
513.800.0675